Global Seo, SEO, SEO Audit, SEO Firm, SEO Leads, Website SEO

How To Generate SEO Leads for Agencies and digital businesses

- Global Seo, SEO, SEO Audit, SEO Firm, SEO Leads, Website SEO

We all know that SEO is awesome and blah blah but let’s be practical, if you are in a field where there is already a lot of content pollution, standing out and generating SEO leads is pretty tough if you just follow the age-old techniques like “ contact us forms”, “ebooks and white papers” to convert website traffic to leads.

Yes! You are thinking of taking the other route of paid media marketing. Paid media marketing is wonderful but do you know the cost of lead in paid media? Paid media comes to almost $80 to $ 100 per lead if averaged out for a couple of years.

So yes, it is tough but it is equally very important for the business to generate the leads through SEO.

Ways To Generate SEO Leads

Write content to your audience.
Amplify content on the different channels where your customers hang out
[Very Important One]: Give a strong bait for the visitors to share their email address with you.

Everyone knows these steps but there is a huge difference in the way you execute the Point 3.

We will not talk about the point and point 2 in this blog. You can find them here (6 ideas to generate leads for your SEO agency). We will only talk in detail about the baits for the Visitors for lead generation through SEO

Best Way to Generate SEO Leads

Provide Unique, Personalized and Most Needed for growing business for your customers for FREE

What Stethoscope is to doctors what is the most important tool for Agencies and every digital business out there on the internet?

An SEO Audit Tool with Embed and White Label Option

Yes, SEO Audit Tool is the most unique, personalized and much needed for every business on the internet. Don’t you agree?

SEO audit tool (a.k.a SEO checker) generates a comprehensive SEO audit report for any given website

The important point here is, letting your visitors generate the SEO audits on their own. So an SEO audit tool with embed and white label option is the need of the hour.

Many marketing maverick organizations like Hubspot, Neil Patel, Moz generate SEO leads using the same technique.

What’s stopping you from trying it out today? Just sign up with RoboAuditor and start generating leads for your agency

Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Firm

Every Marketing Agency Will DIE if they do this ONE mistake

By Rahul on

- Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Firm

Every Marketer is a convergence of an artist, a psychologist, a scientist, and a technologist. It is one of the toughest jobs today on this planet.

I am myself a marketer who was part of implementing most robust banking transformations for sales and marketing teams, building an impressive marketing automation suite, ran a marketing agency, and now helping agencies grow to new heights.

After interviewing a lot of marketing agency owners, analyzing the behavior, crunching the data sets, I have identified one reason why most of the agencies DIE.

Working with a Wrong Customer even after knowing it

Why does a Marketing Agency work with the wrong customer even after knowing it?

Lack of Leads:

Every Marketer turned entrepreneur is a smart person. They know everything about the buyer persona, messaging, tools, tactics, strategies, etc. etc. but the biggest problem we all face early days in business – LEADS.

A Marketing Agency owner gets the first few clients through his circle of influence and gets busy in servicing them and making them successful that he forgets to generate his TOP of the FUNNEL LEADS.

By the time the marketing agency owner realizes it and starts working on different tactics, he begins to feel that one more customer will give him/her the leeway to set up this leads engine.

Do you know,

According to the HubSpot survey for marketers, Lead Generation is the biggest challenge for most of the agencies (More than 60%).

I believe the % is much higher just because of this.

Generating leads for a marketing agency through inbound marketing is not easy. There are already millions of fascinating articles, white papers, ebooks written by the marketing mavericks like HubSpot, Moz, Neil Patel, Marketo, and many more.

The marketing agency owner will use his precious time and money in hunting for the next client himself than setting up the lead generation strategy. This is where the step where the thought is

Let me grab one customer (anyone). This will make me a little relaxed, and I will make sure I set up my lead generation engine correctly.

Now you are into a TRAP. This customer would eat up your time and energy like a monster. He will suck your blood in such a way that you are left with no power to do the Right Thing, which you are doing for many of your customers – Setup your own Lead Generation Engine.

This is the Vicious circle that will not let you come out, and you end up shutting down your marketing agency.

Is There a Way Out

Of course, yes. If you study the marketing mavericks like HubSpot, Neil Patel, Moz carefully, the one thing which they did awesomely is creating a Lead Magnet which generates millions of leads and keys their TOP of the FUNNEL full.

The one tool which all of the three have in common

An SEO Audit Tool put up on their website:

A Website Grader from HubSpot, SEO Analyzer from Neil Patel, and a Moz Bar from MOZ.

RoboAuditor is an Embeddable White Label SEO Audit Tool that can be set up in no time on your website. You start generating your leads from Day Zero.

Never rest till you automate the best way to generate sales-ready leads at a low cost.

I wish every marketing agency to grow big and make this world a better place because It’s the marketing that connects the best products to the end customers and adds joy to the lives of customers and companies.

Start generating leads today

No credit card required – Get started in seconds

Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist, SEO Firm, Website Audit

What Is a Site Audit & Why it is important?

By Rahul on

- Global Seo, Lead Generation, SEO, SEO Audit, SEO Audit Checklist, SEO Firm, Website Audit

Does your website have an aesthetic design with all the functionalities?

Do you plan to market it and generate leads for your business?

Before planning to invest in marketing your website, there is one more thing you need to make sure of, and that is to check if your website is up to the standards prescribed by the search engines.

All the major search engines such as Google, Yahoo, Bing, etc., work based on complex algorithms that function on specific criteria, and the websites that fall within these criteria rank first among the search engine results.

So how to know whether your website ticks the prescribed checklist of the search engines? One word Site audit! In this post, we bring to you what is a site audit, key features of a site audit, and much more.

What is a site audit?

The search engines decide website ranking factors based on the user experience. A site audit is a detailed website analysis of your website’s performance against these factors.

Search engines have automated search agents known as search engine bots. These bots crawl the websites, analyze the content, and store it in their databases. When a user enters a search query, these bots then search their database and retrieve the results that are most relevant to the user’s query and serve them on their search engine results page (SERP’s)

So by doing a site audit, you will come to know in which areas your website is falling behind in these factors, which are essential for the search engines to rank it first in its SERP’s.

Key Factors To Consider While Performing Site Audit

1. Page speed: Page speed is one of the key factors most search engines consider while ranking web pages in their SERPs. Hence it is necessary to find out whether your website has all it takes to load quickly than your competitors. Through site audit, you can find critical points that are affecting your page load time.

2. On-page SEO: On the page, SEO helps in easy identification of the page by the search engine bots while performing a site audit, the following must be checked.

Each page must have a unique topic
Each page must have a primary keyword included in its page title, related meta descriptions. Check the images, anchor texts.
Check the H1 and H2 headings, redirections, duplicate pages
Also, check the page crawl errors and indexation errors
Check for page not found and server errors
Have SEO friendly URL’s for all the pages
Activate bread crumb and have structured data inserted

3. Mobile-friendliness: Mobile compatibility will increase your page rankings and will give you an edge over the competitors. While performing site audit make sure you cover the following aspects

The site must have a responsive design
Youtube video links must be embedded
All the images must be compressed

4. Check the robots.txt file: If all you realized that all the pages on your website are not being indexed, then the first place to look at is the robots.txt file. Sometimes, a few pages are blocked, which prevents Google from indexing those pages so while performing a site audit search if there any page has been ‘disallowed.’

5. Check for broken links: Broken links lead to bad user experiences and, therefore, low site rankings, so always check for broken links on your website and fix them.

6. Check your website’s XML sitemap: The XML page of your website serves as a guide for the search engine bots to crawl and index the pages of your website. Hence it is essential to make sure the XML file is in the correct format and follows the XML sitemap protocol. All your website pages must be updated on the site map, and the sitemap must be submitted to all the search engines.

7. Social media: Another channel for lead generation channel is social media, so it is necessary to make sure your website is connected to your social media channels. Check if you have included the social media icons on every page, ensure you have social media share buttons where users can share your content on social media, place your social media icons on the header for easy access for the users.

8. Image SEO: Images SEO also plays a significant role in improving your page ranking, check for the following

Make sure the image file names match the image, you can also use keywords in the filenames
Check if the Alt tags are defined for all the images
If you are using many images, consider using a content delivery network

9. Check for user-friendliness: The ultimate goal is to attract traffic to your website, but what if you can get traffic onto your website, and are leaving abruptly? To ensure the users stay on your webpage, check for the user-friendliness of your website. Here is how you can do it

Check if the users can find what they are looking for within 3 clicks.
Track the user journey through the search engine console and see where the dropouts are occurring.
Check if you have clear navigation in place and have a 404 error page.
Ensure your site has the contact us, about us and privacy policy in place
Maintain consistent interface throughout the website

These are some of the aspects you need to look for while performing a site audit, however, a site audit is not a simple task, there are many aspects to take care of, and manually checking every detail might require lots of time as well as technical knowledge.

Do you know? You can check on all the SEO mentioned above Parameters through popular SEO Checker tools like RoboAuditor.

How RoboAuditor Makes Site Auditing Easy?

RoboAuditor does a detailed website analysis of any given website on 70+ parameters and gives you an SEO Report in less than 60 seconds.

Global Seo, SEO, SEO Audit, SEO Firm

The Best Landing Page of the Decade Award

By Rahul on

- Global Seo, SEO, SEO Audit, SEO Firm

There are millions of landing pages created every day by businesses across the globe. We all wish to create a landing page that becomes our lead generation engine, but it doesn’t happen. We have taken this as a challenge and tried to look at solving this puzzle.

There is something more to a landing page than just a design and content. Let’s go and dig deeper.

For our analysis, we have taken the following buyer persona:

To study the landing pages of the companies which provide the services in the following areas worldwide: Inbound Marketing agencies, Digital Marketing Agencies

We studied and evaluated hundreds of landing pages worldwide to find these answers. We wanted to discover how some landing pages can instantly attract the visitors and entice them towards the call-to-action.

Our hunt introduced us to some fascinating examples, and we decided to give ‘The Best Landing Page of the Decade Award’ to two in the following order,

The Best Landing Page of the Decade Award

1. Website Grader from HubSpot

“HubSpot has generated more than 4 million leads through their Website Grader.” Now that’s something to look up to!

2. Site Analyzer from Neil Patel

“Neil Patel generates more than 72,000 leads every month.” What business would not love to see such results for themselves?

So what exactly makes these landing pages so successful and deserving of the award? Let’s find out.

1. An Offer, the Visitors, Simply Can’t Resist

All landing pages have the same singular goal – to convert visitors into leads. Everything on the landing page is about getting a visitor to respond to a call-to-action. So what do you do to give them an incentive and make sure they click that button and leave you with their details? Make an irresistible offer, of course!

In the case of both Hubspot and Neil Patel’s landing pages, they are giving businesses, which is their target audience, something that is extremely critical for the business’s brand visibility and user experience – a website audit.

Businesses need high rankings during search engine results, and their websites must be optimized to perform efficiently. With a tool like a website grader, a company can get a detailed audit of their website and identify which areas perform well and which ones need improvement. It is merely an offer that visitors to these landing pages can’t resist.

2. A Highly Personalized Offer

Since the offer is made – the audit of a website – is unique to every business, no two results will ever be the same.

This means that the visitor is getting something that is highly customized to his requirements. There is no jargon involved. There are no extraneous details. There is no generalization. The results are specific to each business and their pain points. What’s more, is that every visitor gets a result that will help them improve the performance of their website (and thereby improve the potential of their SEO rankings).

The more you personalize the offer on your landing page, the higher are the chances of you gathering better quality leads.

3. Faster Gratification or Access to Content

No one is going to enjoy filling in a form that asks for a lot of details. It shouldn’t feel like a chore. And honestly, you don’t need to know a lot about the people who are looking to engage with your content.

Both the winning landing pages offer their visitors with a website grader tool by asking them to fill in just two fields – their URL of the website they want to audit and their email id. That’s minimalism at its best.

The aim is to close the deal right away by giving the visitors immediate access without too much hassle or asking them to spend too much time. When gratification is instant, and just a button away, visitors are a lot more likely to give you what you are asking for so that they can get something valuable quickly in return.

4. All of it is Free

Now that’s a clincher. When there are so many benefits to be had, and all of them without paying a dime, who is not going to want to use it? And that’s how HubSpot and Neil Patel have been able to get such a large volume of leads for their website grader tools – accepting their offer does not cost the visitor anything.

When you can educate, inform or entertain someone free of cost, with the only investment being their email id, a lot of people will be happy to click that subscription, download or register button.

Conclusion

Are you worried about how would you get this SEO audit tool on your website?

RoboAuditor is an embeddable white label SEO audit tool that is helping thousands of agencies convert the website visitors into leads. Just put few lines of code on your website and its up and running 🙂

The next time you are designing a landing page, try these techniques to create a high-converting landing page and amplify your lead generation efforts. Create a compelling offer, personalize it, make it simple by asking for a few details as possible, and give it to the visitors free of cost.

What are other tactics have you employed in designing your most successful landing pages?

Global Seo, SEO, SEO Firm

DOUBLE YOUR EMAIL SUBSCRIPTIONS WITH THESE 5 IDEAS

By Rahul on

- Global Seo, SEO, SEO Firm

People may not have a landline number at home these days, but everyone has an email ID. Businesses do. Individuals do. Even universities and government agencies rely on email addresses to foster communication. Email subscriptions started gaining popularity in the ’90s, but even today, it remains one of the prime channels used by marketers to build brand awareness and maintain brand recall.

“Active email accounts are expected to hit 5.6 billion by 2019” – Statista – 2018

Growing the list of your email subscribers systematically can help you maintain a loyal following, drive traffic organically to your website, and increase the likelihood of product purchases.

5 Ways to Double Your Email Subscriptions

1. Create a compelling offer

Static forms like ‘subscribe to the newsletter’ are too commonplace. Expecting such forms to work is probably going to end in disappointment as statistics show that submission of such forms is less than 3%. With the amount of effort and resources you expend in creating content, this is hardly the kind of result you want.

Instead, if you create a compelling offer, you will give the visitors an incentive to sign up by providing them with something to enjoy immediately. This could be exclusive access to content, a discount offer, or even a free ebook.

Make use of smart tools like RoboAuditor that have creative designs and layouts you can choose from to personalize a signup form, enticing visitors to make use of a compelling offer. RoboAuditor works to generate more leads for your business by conducting a comprehensive SEO audit of your website and integrating with CRM software like MailChimp, WordPress, and HubSpot.

2. Reduce the friction to subscribe

Make it easy and simple for visitors to leave their email addresses. A form with too many questions to be answered can feel like an inspection of sorts, and nobody likes the paperwork. Chances are the visitor will get turned off and decide to move on.

Signup forms must be simple and unobtrusive. The position of the way should not jar the actual scrolling or reading experience of the website — experiment with different layouts and elements.

Test different types of signup forms, from pop-up ones to buttons embedded within blog posts, to assess which ones are more likely to convert generic visitors to email subscribers. Keep the number of clicks that the user has to go through to get your offer to a minimum.

You may want to consider setting up a double opt-in form to weed out spammers or bots. Also, pay particular attention to CTA buttons, which can have text varying from the usual ‘sign me up to more action-oriented ones like ‘get my 15% off or ‘get job alerts now.’

3. Engage with new subscribers immediately

When someone has opted-in to receive your content, you are still on top of their mind. This an opportunity for you to seal the deal even more strongly, and yet, this is something not many marketers take advantage of.

You don’t have to wait for new email subscribers to begin engaging with your content only when you send out your next scheduled newsletter or email, which could be days, even weeks away. Instead, what you can do is, send out a thank-you email or even another offer as soon as someone has subscribed to your mailing list.

Email platforms like MailChimp allow you to set up such emails that are sent to new subscribers automatically as soon as their email addresses are updated into the system. You can even get creative and offer additional content by getting your email subscribers to like your Facebook page or share it with another friend to unlock the new offer.

4. Show signup options everywhere

Intuitively, you would think that the website is the only place for a signup form, but this disregards the fact that not all your audiences are going to be frequenting your website directly, and instead, you may have to direct them there. Make use of both your blog posts and social media posts to drive people to landing pages or newsletter signup forms.

You can even combine your forms with social proof to add weight to the value of the content. For instance, you can tout the fact that the visitor can join 30,000 other email subscribers on their weight loss journey and become a part of a large community that have been working towards solving just the same pain points as the visitor.

to generategenerateto generate Encourage sharing

Getting people to refer you and your content to others is extremely powerful. We tend to have greater faith in the recommendations of our family, friends, and even influencers as compared to when the business tells us that what they are offering is helpful. Get your existing subscribers to share your newsletters or emails within their network and build your email subscriptions. This is also an excellent way for you to find like-minded prospects.

Do It Now

You will have to experiment with different layouts, CTAs, and offers to see what maximizes email subscriptions. The key tactics or the basics remain the same – providing valuable content, making it easier to signup, and adding social proof – will generate not only a greater number of email subscriptions but also increase the engagement of the subscribers with your content and generate a loyal following.

RoboAuditor generates at least 4X more email subscribers Vs. the Static Email subscription forms.

What email subscription methods have you tried in the past? What has and hasn’t worked for you?

Global Seo, SEO, SEO Audit, SEO Firm, Website SEO

Stick to the Basics: Generate Website Visits and Subscribers

By Rahul on

- Global Seo, SEO, SEO Audit, SEO Firm, Website SEO

Until a few years ago, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it, promoted it on social media, grew your followers and subscribers, earned links, and used ad platforms to drive conversions.

However, the trend seems to have changed now.

In his presentation titled ‘The Next Era of Web Marketing: 2019 and beyond’, Rand Fishkin spoke the uncomfortable truth. He announced that the 2009-2016 ‘Inbound Marketing’ playbook has failed to generate the results that marketers we’re used to seeing until 3-4 years ago.

inbound marketing playbook Source: LinkedIn SlideShare

Why is it happening?

Let’s focus on the two primary platforms that marketers rely upon for generating leads and growing business.

1. Social media platforms

For a long time, marketers relied upon Facebook to market their business. After all, the reach was good, and marketers did not have to spend a lot of money on marketing. Most of the traffic to the pages was organic. However, last year, Facebook announced the change in algorithms to make the platform less ad-driven. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” said Mark Zuckerberg when he announced the algorithm change. The change killed the organic reach. The organic reach to the business page had almost diminished to zero from 28% in 2011 to 0.5% in 2017.

Outbound Traffic Source: LinkedIn SlideShare

2. Google Search

For a long time, marketers concentrated on strengthening their SEO and investing in Google AdWords to generate traffic to the website. However, for the first time last year, Google sent less organic traffic to the website by answering the questions themselves. Google is shifting from being a search engine that directs traffic elsewhere to the one that answers all the questions within the search results itself.

With so many changes happening in the algorithms across different platforms, marketers have to think of ways to generate website traffic and convert them into subscribers. Also, it’s essential to build a strong lead magnet.

Marketers must stick to the basics.

What does that mean?

Rand Fishkin advises marketers to make their website and email list the center of all digital campaigns. 100 true fans are better than 100,000 visits, he says.

Source: LinkedIn SlideShare

How do you get your fans?

1. Focus on generating visitors to your website

Generating visitors to your website can be a challenge, especially when the organic reach is limited. How will you make people aware of what you do if they do not visit your website? There’s a simple solution to it. Focus on addressing their pain point first.

For example, if you are the owner of a digital marketing agency, you know that optimizing the website for the search engine is their primary concern for every business. You can address this problem by giving your prospective customers a reason to visit your website and giving them an option to get a detailed SEO audit for FREE.

That’s how Hubspot and Neil Patel generated traffic to their website earlier. While HubSpot’s Website Grader is now a separate tool, Neil Patel’s SEO analyzer is still a part of his popular website.

Recently, Fractional CMO, a digital marketing agency, did a similar thing to differentiate themselves from the other players of the industry. Instead of talking about themselves or their services, they gave the visitors the option to self-assess their website for free.

By adding a White Label SEO Audit Tool, Fractional CMO was able to increase its leads by 400% and save their time on creating lead generating assets such as blogs and ebooks.

Once you show your value to the visitor, they will be compelled to revisit your website and engage with you further. That’s how great websites like Canva and HubSpot do. They show you the value of their offerings on your first visit, engage with you also to build your trust and eventually make you their fan. It’s the best way to find high intent prospects and get referrals without spending too much money and effort on generating leads.

2. Build your email list

The second suggestion by Rand Fishkin is to build the subscriber list, or in other words, the email list. Email marketing completed 40 years recently, and though people believe it to be dead, the fact is it is still relevant.

According to Statista, there are over 3.7 billion email users currently, which is set to grow to 4.3 billion users in 2022. Emails are the best way to build trust with your prospects and customers as it is a direct communication from you.

By developing an email list, you can engage with your prospects in a more personalized way. From sending them weekly curated content to offering exclusive discounts, you can offer a lot of value to them and show them the benefit of engaging with you.

The challenge, though, is to get people to share their email IDs. There are several ways in which you can build an email list.

Some of them are age-old techniques like you ask your blog readers to subscribe with their email IDs to receive future content from you, and some are time taking and expensive ones like create gated content such as ebooks and whitepapers, which can be accessed only after the personal details are shared.

However, most people are wary of sharing their email IDs to avoid receiving unsolicited emails from companies. If you want your visitors to share their email ID voluntarily, you need to build trust with them. And that’s only possible when they see value in what you offer.

Let’s go back to Fractional CMO’s case study. Fractional CMO gave the visitors an option to audit their website for free. To receive the website audit report, the visitor had to enter their website’s URL and the email ID.

That’s how Fractional CMO built their email list and later converted them through lead nurturing.

So, find a ‘Do It Yourself’ kind of a tool that will not just keep your prospects on your website for a longer time, but also prompt to share their email ID voluntarily.

How to begin with the process of retaining visitors on your platform?

What value your website visitors will get if they come to your website? For ex: If you run a digital marketing agency, an SEO audit makes a perfect sense.

However, if you want to generate leads like Neil Patel and HubSpot, you can begin with a white label SEO tool. RoboAuditor is a white label SEO tool that will allow your visitors to audit their website for free and get the report of its performance on their email ID within minutes. It’s that simple!

Some of the best features of RoboAuditor

The SEO audit report should is white labeled in the real sense, i.e., the report has your logo and not that of the tool provider but of your business.

Ability to integrate and send the leads in real-time to the right marketing or CRM systems like HubSpot, MailChimp, Salesforce, etc.

RoboAudito gives a detailed SEO report with more than 70 parameters covered. It is one of the few reports where the exact line of code or image is also shown up in the report.

Most importantly, the tool should be user-friendly. It should not need a specialized team to install it. It should be easy for anyone to install. Tools such as RoboAuditor are easy to install. You just have to embed code on the website, and your audit tool is ready for use!

Able to show the Technical SEO audit report in any language you wish too. Yes, You can show RoboAuditor SEO Audit report in more than 6500+ languages.

If you want to give RoboAuditor a try, sign up for a free trial. We are sure; you will not be disappointed with the results.

These two tips will help you get started with forming a fan base. Once your fan base is built, it will be easier for you to generate more traffic and leads for your business without having to rely on social media and other platforms that can become unpredictable with the change in algorithms.

Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm

4 ways in which white label SEO audit tools score over free SEO audit tools

By Rahul on

- Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm

You must have read about how sending an audit report of the prospect’s website while writing a cold email pitch to them can increase your chances of conversion.

It’s true; a website audit report can be a great icebreaker between you and the prospect. It shows the amount of research and the level of commitment you have towards the prospect’s company.

However, all those efforts could go in vain if the report does not carry your logo and instead carries the logo of the SEO tool you used to audit the website. The prospect would not be able to distinguish between your agency and the SEO tool that you used.

That’s where a white label SEO audit tool comes to your rescue.

What is a white label SEO audit tool?

The white label SEO audit tools are similar to the free SEO tools you find on the internet, except they are more comprehensive, sophisticated, secure, and, most importantly, anonymous.

Let’s explore these features in detail.

1. More Comprehensive

Your prospect would want to know everything that’s wrong with their website before engaging with you. A preview of the report would not likely help them make a decision. White label SEO tools offer a comprehensive report on the health of the website. It covers everything right from on-page SEO to technical SEO parameters.

Free SEO audit tools, on the other hand, include just the basic parameters, which the prospect might already be aware of.

2. More Sophistication

So, you have sent your prospect the audit report. What’s next? What if the prospect considers the report but does not respond to you? How are you going to push them further down the funnel? The role of a free SEO audit tool ends at generating the SEO report. A few white label SEO tools help you further until the conversion process is completed.

RoboAuditor, for example, offers integration with tools such as MailChimp, HubSpot, Zapier, etc. to make it easier for digital marketers to push the leads further into the funnel. They also support more than 6500 languages. If you plan to target prospects from other countries, a customized report in a particular language can give you an edge over your competitors.

3. More secure

At a time when companies are conscious about how their data is used, a report with a third-party branding might not go well with your prospect. You also don’t know how those free tools use your prospect’s data.

With White Label SEO Audit Tool, you will have more control over the data. You will also be able to instill faith in your prospects by stating that their data is secure and will not be sold or used in the wrong way.

4. Carries your branding

White label SEO tools are developed by another company, but their identity can be masked by adding your logo to the top of the report. It is a win-win situation for both you and the prospect.

You can save cost on developing a tool from scratch and time on analyzing and generating SEO reports manually, and your prospect can get an understanding of the gaps they need to fill to improve the website.

What to look for while choosing a white label SEO audit tool?

Does it help in generating leads?

The primary purpose of auditing a website is to generate leads. If the white label SEO audit tool does not help in generating leads, you may want to look for a tool that enables you to do that. Check if it offers integration with other tools that will aid you in your lead nurturing process.

Does it audit all the SEO parameters?

Check if your white label audit tool analyzes all the SEO parameters on the website. As we mentioned above, your prospect would want to know the health of their website in detail. If your tool offers just a preview or skips auditing some of the important parameters, it might not be worth the investment.

Opt for a tool that checks for all the parameters. Compare the best available white label SEO audit tools before making a decision.

Does it comply with the EU-US Privacy Shield Framework?

The SEO audit tool will be capturing the data of your prospect’s website. Before you add a disclaimer on your website, stating that you will safeguard the data of the user, ensure that your white label SEO audit tool complies with it. Growth Robotics, for example, has clearly mentioned how it will process the data of the customer.

Is it easy to install?

The purpose of having a white label SEO tool is to save cost and money on building a tool of your own. So, if you need a team to install the white label SEO tool, it might not be a feasible investment for you. Look for a white label SEO tool that is not dependent on an IT team for installation. RoboAuditor, for example, is so simple to add on your website, that even a non-technical user would be able to do it.

White label SEO audit may require you to make a small investment of as low as $10 per month, but the results that you will derive from it are amazing. Our clients, such as Fractional CMO and ZNetLive, have managed to increase their leads with the help of a white label SEO audit tool.

Thinking of giving it a try? You can begin with a 14-day Free Trial of RoboAuditor and see the results for yourself before subscribing to it.

Global Seo, Lead Generation, SEO, SEO Audit, SEO Firm

Top 3 growth challenges for a digital marketing agency

By Rahul on

- Global Seo, Lead Generation, SEO, SEO Audit, SEO Firm

According to a recent survey, 83% of agencies believe digital marketing to be one of the fastest-changing industries in the present era because of its association with the rapidly evolving online world.

Technology comes and goes, and it’s not just a matter of sites that emerges and vanishes. However, 91% of business owners believe that the growth highly depends on the way people interact online, the software they use, the devices in use, and many more.

According to research conducted by Hubspot, there exist many challenges but the top three challenges that every digital agency needs to conquer to stay on top of all. Here are some of the top growth challenges that every digital marketing agency follows:

1. Generating Leads

Why Is It Considered to be the Top Challenge?

According to recent research conducted by the Hubspot Inbound report, 63% of the world’s best digital agencies strongly agree that lead generation is the most onerous task on their hand.

Does that mean, Agencies are unable to eat their dog food?

Absolutely NO. Every industry has its challenges, and so is with digital agencies.

All marketers can generate traffic for their website through blogs, social media, link building-related activities, but converting traffic to leads is the biggest problem.

Let’s get a little deeper now and understand how it is done till now?

a. Contact Us Forms:

The most common method, which is by default on every website, is “CONTACT US FORM.”

But it may come out as a big shock for most marketers that only 2.5% of users visiting the website fill-up the static signup form. This clearly shows that the website visitors don’t feel that contact us forms are worth filling.

With the cyber world cramming with hackers and spammers, web visitors don’t want to share their digital currency – Email Address for free.

b. Ebooks & White Papers:

The second most common practice for generating leads is through ebooks and white papers. But there are two significant issues surrounding ebooks and white papers.

Unique Topics to write:

Identifying the topic of eBook brings marketers back to square one. Every year 600,000 to 1,000,000 books are published in the US alone, and counting the number of the eBook being published across the globe is way too huge to count.

In a nutshell, it won’t be wrong to say that there exist far too many eBooks on the internet to find a fresh topic and write an exciting eBook for the world to read.

A recent survey by HubSpot proves this, wherein the interest in the ebooks and white papers have been reduced to just single digits.

Cost:

The topic is not the only constraint that stops the marketers from publishing the eBooks; finances are the other constraint that prevents them. Publishing an eBook is expensive. It costs you around $3000 to make the ebook publish-ready.

And compared to the biggies of the industry, even if a newly established business publishes an eBook, there exist only 0.3% chances that people will take notice of it.

So What’s the way out? Interactive Tools:

In place of following these boisterous paths to look for ways of turning traffic to leads, you can use the interactive tools which your prospects would love. Growth Robotics’ RoboAuditor is a tool that your prospects would love.

RoboAuditor is an embeddable white label SEO Audit tool that can be put on any website within a few minutes. It’s the same as Hubspot’s Website Grader, which you can have on your website:). Growth Robotics helps marketers in finding the solution to the most crucial and important question that all marketers face, the problem of generating leads at a reasonable cost with minimal effort.

2. Less time to focus on administrative tasks

Why It’s considered as a Challenge?

According to a recent survey by Hubspot 43%, marketers feel, with so many responsibilities hanging on their heads, they lose focus on administrative tasks such as staffing plans, new business investments, onboarding, etc.

Though not the top challenge but 14% of digital marketers say that recruiting talent is the biggest challenge standing in the face of their business, though it has fallen to half compared to the preceding year.

Getting lesser and lesser time to focus on administrative tasks like staffing plans, finding the ‘right fit’ employee, new business investments stop the digital agencies from discovering the new clients, creating the perfect recipe for stagnation.

What Can Be Done?

Make time slots and use various assessment tools that can help in finding the best fit employee for your company. Use marketing automation software for automating the team’s marketing efforts in some form or another. According to 40% of marketers, marketing automation is a must-have for the upcoming year.

The various assessment tool can help in evaluating your team and distinguish between the employees from the one who needs recognition and who needs coaching.

For new talent recruitment, employers should look for marketers with a diverse skill set, including content marketing, digital marketing, social media marketing, and SEO. The employers should be clear on the tasks and responsibilities to be entrusted to the new employee.

3. Managing the Website

Why It’s considered as a Challenge?

Almost 26% of agencies believe that managing a website is the biggest challenge they face. With the agencies focusing on inbound marketing, it came entirely as a shock that the sites are generating only 18% leads.

Sites are the backend Editor assets that work as your personally trained salesperson working round the clock, drawing visitors, converting them to lead, hence eventually helping you hit your goal. The issues related to website management comprises a vast list depending on various factors ranging from beautifully designed website and web pages to writing and optimizing the content.

What Can Be Done?

With over a billion websites available on the internet, no-one will give a second thought to a site that is not well maintained. It is an essential step to analyze the health of the website, and a thoroughly analyzed SEO audit report can help in realizing the drawbacks and shortcomings of the website.

It also includes an in-depth analysis focusing on the four most demanding necessities, design, and performance of the site, its loading time, security of the website, and its mobile-friendliness with the SEO.

If your foremost problem while managing a website has anything to do with the skills and resources available at your disposal, then be assured that you are not alone in this. This is the most fundamental problem that all start-ups, as well as newly growing companies, face.

The most basic solution is to hire freelancers or get services from some agency partners. A well-integrated and managed website always attracts the attention of the audience, enticing them to turn from traffic to lead.

Though there are many auditing tools available online but for a swift check, you can try out your hands on RoboAuditor. The easy to use RoboAuditor works as the one-stop destination to all your digital agency problems.

EndNote:

Generating leads from SEO isn’t as easy as it seems to be and requires a fair amount of dedication on your end.

A business that thinks about their audiences first and takes proper steps to improve the value of their service will indubitably rise on the scales on all digital marketing channels. And the best way to take care of your audiences is by offering them what they crave the most, offer them the gift of their website health.

Try RoboAuditor for free before letting your audiences know how important their websites’ health is.

RoboAuditor is an Embeddable SEO Audit tool that generates 4X more leads with the traffic you already have.

Try our other product – Keyword Rank Checker. You can easily get google keyword rankings for any website in just a couple of clicks.

Global Seo, SEO, SEO Audit, SEO Firm, Uncategorized, Website Audit

What is the right page speed and why is it so important?

By Rahul on

- Global Seo, SEO, SEO Audit, SEO Firm, Uncategorized, Website Audit

Website properties are as essential as businesses’ physical properties, and in some cases, there is no latter element. Think about Uber or Amazon, which are web-based services. Compare today’s information or knowledge economy that is based on information on your fingertips, to the ’90s when the web was ironically called WWW(World Wide Wait). This is where the topic of speed comes into the picture. Page speed is a critical factor that can add or shave off millions for certain businesses overnight.

Page speed should not be confused with page loading time. Although both are parameters regularly used, and sometimes interchangeably, there is a distinction. The amount of time taken by web pages or media content to download from hosting servers of websites, and displayed on the target web browser is page speed. This is in contrast to page load time, which entails the entire duration from clicking a link to when the webpage has loaded in its entirety.

Among the many web and mobile searches we undertake during a day, Google sets the benchmark in page speed: a scorching 0.5 to 0.9 seconds to load a search results page. However, with the capabilities of the teams at Google to keep the page size down to a sheer minimum, owing to showing only weblinks for search queries, it sits in a league that can rarely be matched.

Page speed for SEO is one of the essential reasons pages should be light and agile, as well. To talk of numbers, results by Pingdom showed that a desktop page weighing around 3 MB in size took 5 seconds to load. On mobile, it takes a whopping 22 seconds to load. This is contradictory to user’s expectations that mobile pages should be lighter, and hence load faster. Google suggests the web fraternity target average speed of 2 to 3 seconds to ensure seamless user connectivity.

But more than just user experience, there must be further reasons for rallying all the forces you can to optimize the page speed of your website. We quote it as ‘optimize’ because there can be instances where website content is trimmed to the bare minimum, and that goes against providing a complete branding experience. Let’s dive into the reasons to help you towards optimizing your page speed.

Does page speed really matter for SEO Ranking?

As Google is the most widely used global search engine, conversations in web optimization or SEO inevitably turns to the search giant. Google, in a survey on 900,000 mobile landing ad pages across 126 countries, found most of the website(70%) took around 7 seconds to load, albeit the fact that it has focused on site speed as a critical parameter since 2010.

Google keeps updating its evolving criteria for ranking websites, and the onus is on web-optimizers or marketers to ensure they align and maximize their page speed. Not only would it help it accelerates your search engine rankings, but provide higher brand recall too. Other search engine giants have criteria that are similar to Google’s. However, the general sentiment of the user’s changing requirements, increasing dependence on digital-enabled means like shopping online, must be the Holy Grail for web marketers.

Using techniques like A/B testing or page speed testing can help evaluate where the website is, and where it needs to get to.

How important is page speed to attract visitors?

The user of today, typically millennials, encompass current user, and purchase habits. And this is nothing like what we have seen in the past. They shun brand loyalty, want the user experience to be on their terms, or are happy to vent out their concerns on social media. Page speed in SEO in this era must evolve, and the focus on streamlining your website delivery strategy is vital to cater to these requirements.

Forrester recently surveyed online shopping expectations and found 88% of users chose online retailers who consistently succeeded in web performance, while around 50% would close websites that weren’t. Page speed must be a key KPI in your performance arsenal that could also experiment and incorporate new trends like voice or home speaker based searches, which could be the next battleground of SEO.

Attract visitors
How can you enhance the page speed?

There are high chances that your website might be hosted on different servers, or run on a platform like WordPress. Or you might have built it from the ground up, incorporating the most of what you had intended to place to showcase your entire product or service portfolio.

That exercise would have built a lot of flab into your website, as studies show that when your potential audience queries your website, the browser has to download an average of 110 resources to render your page. Or think of all the extra code that might have come along with the web theme selected, or images not optimized for faster downloads, while retaining the quality. The key is to go behind the scenes and identify all the excess segments that can be skipped, so your page size becomes smaller, and page speed in SEO quicker. Now that’s putting your website on a balanced diet.

How important is page speed for Mobile Platforms?

Statistics around the world prove that mobile is the dominant platform already, taking away significant portions of interactions from the desktop platform. Since the handheld supercomputer, also called the smartphone had become an indispensable part of our lives, it is more convenient and readily available to solve and assist during moments of curiosity or need.

Google has made its intentions clear with experiments to launch a mobile-first index, where the website’s algorithms will evaluate and rank a site based on a website’s mobile version, rather than the desktop version. Improving page speed cannot happen if the mindset is still set on seeing mobile as a supplement to desktop efforts.

This is an update that shows how keenly web proprietors must drastically reduce the 22-second average page loading time. Statistics from Similar Web in 2017 showed how 90% of the traffic surveyed go online via mobile, and how 74% would terminate the web tab of sites that do not load in 5 seconds. Getting your page speed in SEO right will help you cater better to the current user demographic.

Is your page ready for what’s coming next?

The world is changing quickly, and it is up to you to stay current and gear up for a changing environment. Technical aspects of cutting down on bloated Javascript or using a CDN (Content Delivery Network) are means to reduce clutter and cut the numerous elements the browser has to encounter to load your website. Moreover, look at how hardware and new software innovations are steering the market towards better productivity for the end-user.

Home speaker solutions or home-integrated things (related to the Internet of Things) are making voice searches more mainstream. Keeping a tab on new trends during page speed testing will help you stay relevant and leverage emerging technologies.

EndNote:

Ever-expanding technological advancements, increasing customization for web versatility and expertise among web and SEO professionals are bringing a level-playing platform for even new web owners to experiment and not be laggards compared to more significant players, in their online growth strategies.

Evaluating and signing up with proper web development and marketing vendors is a great way for their expertise to be translated into success for your business, and page speed must be a key performance indicator for business progress. While their expertise grows your online business, you can focus on key business functions that are eventually marketed through the website.

How can you check your page speed?

Pagespeed is the most important factor which helps you in attracting and converting more traffic. So it is important that your page loads fast. You can easily check the page speed of your website with our RoboAuditor. RoboAuditor is a White Label SEO Audit Tool that generates SEO reports in just 60 secs on 70 parameters.

RoboAuditor is an Embeddable SEO Audit tool that generates 4X more leads with the traffic you already have.

SEO Firm

4 Must-Have Kick-Ass Tools for your Agency Business

By Rahul on

- SEO Firm

One factor that differentiates the right agency from a normal one is the way you present your services to your prospect. If you talk about services that almost every agency provides, chances are your prospects may close the dreaded red-colored cross button of the tab and go to the following website.

However, if you show your prospect ‘HOW’ your services can help them identify and solve their pain points, chances are you will stare at a potential increase in the number of leads by 4x times. After all, your prospect has visited your website in a bid to find a solution to their problem. So, a preview of ‘WHAT’ you can do to solve their problem will help them to make a decision quickly.

There are several ways to show your clients the potential of your services. If you are an agency that offers SEO services, then you can use the four tools that we are going to discuss in a bit to generate leads, convert them to clients, and increase your profits.

Let us look at each of these tools in detail.

Four Super Good SEO Audit Tools for Your Business

Different SEO tools serve various aspects of SEO. As an SEO agency, you would require these tools to help you provide a comprehensive SEO solution to your customer.

We have shortlisted four important SEO audit tools that will aid you in identifying the pain points of your prospects and provide them with actionable SEO insights, which will prompt them to visit your website again and eventually convert into a customer.

# 1 – SEMrush for Keyword research and ranking

SEMrush helps you in identifying keywords that can be used to improve the ranking of the website. You can use this tool to help your prospects identify keywords related to their industry that have made their competitors and industry leaders rank high in Google and Bing results.

For example, if the prospect belongs to the shoe manufacturing industry, SEMrush will help you identify the keywords that work well in the industry. You will also find extended information such as cost per click (CPC), the number of trends, and ad copies for the term through the tool.

Through SEMrush, you can suggest your prospect about the keywords that they can use to improve their ranking. It will help them plan their content accordingly. The price of the tool begins at $99.95 per month!

# 2 – Ahrefs to check backlinks

We cannot stress enough about the importance of backlinks in ranking a website high on search pages. If you want your customer’s webpage to rank higher, then Ahref is your go-to tool. Ahref’s Backlink Checker analyzes backlink profiles and identifies link opportunities.

It crawls a large volume of 6 billion pages every day and updates the backlink index every 15 minutes, which means you can find new backlink opportunities instantly. Another essential feature of Ahref is it performs backlink research that compares the profiles of your client with their rivals.

So, it provides you with a list of domains that link to the competitors but do not link to your client. It provides you with an excellent opportunity to suggest to your clients about backlink opportunities and help them build a stronger backlink profile. The price of the tool begins at $99 per month!

# 3 – BuzzSumo to research and plan content ideas

Cliché as it may sound, but we cannot deny the fact that content is the king! You may know that Google changes its search engine algorithms several times a year. However, with good content, you can be assured of establishing an important place in the search engine ranking.

The most challenging part of writing content is the idea generation part, especially at a time when companies have to churn out new content frequently as a part of their content marketing strategy. How do I find a new topic every week is a constant question that the content team finds itself asking. You can help your client find that by using BuzzSumo.

You can use BuzzSumo to research and identify content that your client’s audience will resonate with, focus on the right social media channels, and identify topics, length, headlines that could work best in the client’s industry.

One of the most exciting features of BuzzSumo is ‘find influencers,’ which helps you in finding the influencers in your client’s industry and reaching out to them as a part of content strategy. The price of the tool begins from $79 per month!

# 4 – RoboAuditor for lead generation

Do you remember what we said about showing ‘HOW’ and ‘WHAT’ you can offer to your prospect at the beginning of the blog? Well, just to reiterate, as a first step of generating leads, you have to provide actionable solutions to your prospects instantly to win their trust (in your case, their e-mail id).

RoboAuditor helps you do just that. If you have used Hubspot’s Website Grader or Neil Patel’s Website Analyzer, you would have noticed that it provides you with an instant report on your website’s optimization on entering the URL. This helps you identify the areas of improvement and work on it. RoboAuditor works on a similar premise, but with an added advantage of White label SEO services.

You can use RoboAuditor to analyze your prospect’s website and provide them with a report on optimization within 60 seconds! The best part is while RoboAuditor generates the report, you can send it to your prospect in your agency’s name.

You do not have to spend the massive amount of money, resources, or efforts on preparing whitepapers or e-books to generate leads read more about this on our blog post on how to generate leads without e-books and whitepaper. It is simple to integrate it with your website (all you need to do is embed the code on your website) and can help you generate more leads compared to other channels. The tool is free, as it is in the BETA version.

How to select the right tool?

While you can use all the four tools along with content marketing strategies to attract, engage, and convert the leads into clients, we recommend that you determine your business goals before selecting the right tool.

For example, if your objective is to generate just leads, then RoboAuditor is enough to meet your objectives. However, if your objective is to generate leads and give a glimpse of how you can provide content ideas to your customer, then you would require RoboAuditor and BuzzSumo to help you achieve your goals.

We recommend that as a first step, you can use RoboAuditor to generate leads and then follow it up with other tools once they are converted.

RoboAuditor is a top Site Audit tool that generates 4X more leads with the traffic you already have.

Global Seo, Lead Generation, SEO Audit, SEO Firm

Are contact forms dead?

By Rahul on

- Global Seo, Lead Generation, SEO Audit, SEO Firm

When Formstack – a data management company specializing in online forms, surveyed 400,000 users to understand the conversion of contact forms, they realized that only 3% of the users filled the form. It was even worse for digital agencies, with only 1% of the users filling the form.

This was a surprising trend considering that for long, marketers have considered forms to be the best method to generate leads. They use forms to gate unique and well-researched content such as ebooks and white papers and use the information entered by the lead as the first point of connecting with them. We are not undermining the potential of the form. Of course, it is still one of the widely used strategies to generate new leads.

However, there are many reasons why contact forms are dying a slow death.

Time-consuming: Forms could be a good way of collecting information, but people find it tedious to fill long forms with an endless number of questions. It becomes a time-consuming process, especially when your leads are hard-pressed for time.

Intrusive format: In a bid to get more information, some forms have fields that ask people to enter personal details, income details, or social numbers. This could become intrusive, especially for people who are uncomfortable sharing such details on a public platform even when the website looks secure or has a trust seal.

One-way communication: The decline in the popularity of static forms is it’s a one-way and impersonal form of communication with the lead. Once the lead fills and submits the form, there is no action from either side until the sales representative calls them. The lack of action and the uncertainty of having a conversation are some of the reasons that discourage prospects from filling the boring static contact forms.

Rise of the bots and interactive forms

The decline in the static forms, however, has led to the rise in popularity of bots and interactive forms.

Take Drift, for instance. The leading conversational-marketing platform recently replaced its forms with live chat and chatbot campaign. The approach was meant to make content free, but most importantly, to convert leads quickly through two-way, live interaction.

The two-way communication enabled interested leads to resolve their queries in real-time instead of waiting for an e-mail or a call and make a decision quickly. The result? Drift was able to increase the number of leads by 15% and drive the business by 50%. It led to a higher conversion rate compared to the form method that has a slow response time.

Another method of lead generation that has taken over the static form is the interactive form. These forms are usually found on financial websites. For example, you may have answered interactive questions on budget, monthly income, and family details to find out your eligibility for availing the loan.

Once you fill the interactive form, the tool automatically calculates your eligibility and tells you the exact amount that you can avail of. This method of filling the forms and the immediate solution provided by the tool keeps the users engaged and boosts the process of lead generation.

Tools – the third and effective way of generating leads

Sure, bots and interactive forms are a great way of generating leads. But, marketing agencies are slowly warming up to the idea of creating customized tools to generate leads. These tools are specifically created to provide solutions to specific problems of the prospective lead in a click of the mouse, and then push them down the sales funnel. Take, for instance, RoboAuditor’s SEO Audit Tool.

It can be plugged on to any website in just a few minutes. Any website visitor can only enter his domain and email address to generate a detailed SEO Audit report along with actionable insights.

This way, the digital businesses not only start generating leads but also leave an excellent impression on the lead’s mind.

RoboAuditor helped businesses like Znetlive generate more than 400 leads in just a couple of months. The exciting part here is that these SEO Audit Tools start generating leads from day 1.

What makes these tools a popular means of generating leads?

Immediate insights: When a prospect comes to the website to get a solution to their problem, the free tool available on the website gives them an insight into their problem in just a click of the mouse.

Personalized solutions: When a prospect enters the URL of their website or a heading of their blog, they are assured of receiving personalized solutions on areas of improvement rather than a generic solution. It helps in building trust with the client and prompts them to visit the website repeatedly for more personalized solutions.

Solutions worth hundreds of dollars delivered free of cost: Companies usually spend hundreds of dollars to get their websites analyzed. However, with tools like website grader and Growth Robotic’s RoboAuditor at its disposal, companies can get a similar kind of report free of cost.

Actionable insights: Unlike ebooks and white papers that provide theoretical knowledge on industry trends and the challenges faced by the companies, tools such as website grader and RoboAuditor provide practical solutions to address specific problems on the website. This makes it simpler for the organization to prioritize and fix the problems immediately.

With so many benefits of using a tool, the prospect does not mind sharing their e-mail ID with the agencies, which they were hesitant to provide earlier. This is a positive trend by itself, considering that the agencies can now focus on converting the leads rather than generating them.

It is also a better method of engaging with the leads considering that organizations look for more actionable insights than generic solutions provided by gated content such as ebooks, which are useful but do not address the problem of the prospect immediately.

RoboAuditor is an Embeddable SEO Audit tool that generates 4X more leads with the traffic you already have.

Conclusion:

We strongly feel that in the year 2018, we will see an immense rise in the popularity of chatbots, calculators, and interesting tools like Coshechdule’s Headline Analyzer or RoboAuditor’s White Label SEO Audit Tool.

Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm

Past, Present and the Future of Google Page Rank

By Rahul on

- Global Seo, SEO, SEO Audit, SEO Audit Checklist, SEO Firm

When Google PageRank was created, it opened doors for the search engines to capitalize on search methods. A web page is essential to a user – based on interests, business, or attitude. On the World Wide Web, there are thousands of web pages with varying significance for one person or another.

Web pages are designed in a way that they are ranked based on their significance to their target audience. Thus, when Larry Page and Sergey Bin invented Google PageRank, they created a world of endless possibilities where search terms can have an impact on your business.

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