Digital Marketing Agencies, Global Seo, Google, Google, Lead Generation, Lead Generation Strategies, Webmasters
Google Webmaster Performance report is wonderful but not useful
Will Google Search Console (GSC) be enough to help me improve my website’s performance?
It’s a question most companies ask themselves when they assess their website to improve its ranking on SERP.
Sure, GSC offers insights into improving the website’s visibility in the SERP. However, if you want to provide your customers with a more comprehensive report on their website’s performance, you need to delve further to check the health of the website.
That’s where SEO audit tools like SiteAuditor comes to rescue.
What are SEO audit tools, and how are they different from GSC?
People always get confused between GSC and SEO audit tools like SiteAuditor. Superficially, GSC and SiteAuditor might seem like the same web-based audit/analytics tools. But their purpose and uses are different. GSC is a free Google tool that provides search-engine performance insights to improve visibility in the SERPs. Tools like SiteAuditor, on the other hand, audit websites and generate a detailed SEO audit report. Audit tools like SiteAuditor focus on the backend technical aspects of the website like Meta descriptions, link building etc. while the Google Search Console focuses on the website’s impressions and clicks.
|SEO Audit Tools
|How search engines view your website
|Audit the technical health of your site
|Types of searches people use to access your site
|Provide actionable insights based on the report
|Is the site configured for search engines
|Easy, cost-effective implementation
|Highlights popular content
|Highlights security issues & errors like broken links
|Provides broad, high-level information of the website
|Provides page-level information of the website
Google Search Console shows the site’s overall search performance on Google. It displays the site’s Click-Through-Rate and average ranking position. Undoubtedly, it is an excellent tool to diagnose everything about your website from Google’s point of view. However, it does not offer you a complete picture. It also does not provide actionable insights.
As you can see in the above image, there are multiple datasets and information, and understanding them is time-consuming unless you have prior experience dealing with the technical aspects of managing a website. There are no insights on how to improve upon your current analytical data.
So, how do you fix the issues and help your customer’s website to rank higher?
The SEO audit report from SiteAuditor is more detailed in terms of parameters such as on-page SEO, Responsiveness, links, page speed desktop, and page speed mobile. From an SEO perspective, these parameters will help in positioning your website higher in the SERP’s.
An SEO audit is the analysis and reporting on the technical health aspects of your website. Centred around 70+ parameters, the SiteAuditor audits whether your website is
- Fast loading
- Webpages are structured
- Realtime page responses
- Image rendering is accurate and proper
- And many more technical parameters
SiteAuditor’s SEO report will highlight the errors, warnings, and recommendations found during the analysis. It is a page-level analysis that performs checks for Duplicate content, Duplicate title tags, Low word count, Broken links, Slow page load speed, HTTPS implementation issues, Missing title tags, Missing meta description, Missing h1 tag, Incorrect hreflang implementation, etc.
Fixing these issues can help you to improve the ranking of the websites.
Typically, agencies and marketing consultants benefit the most from SiteAuditors. You can embed the SEO audit tool script on all pages of the website. Any visitor who enters your website can enter their website URL address and receive a free SEO audit report of the website. It’s a win-win situation, because the visitor finds value the moment they visit your site, and you get to capture the email address of the website visitor, which you can nurture to convert into a business prospect. It can help you generate 4X more SEO leads. Think about it. Will GSC help you to generate leads like these?
Another area where SiteAuditor deviates from the GSC is the SEO report generation.
Presenting the final SEO audit report to your clients with the tool’s watermark prominently displayed is undoubtedly a disaster. SiteAuditor is a white label SEO audit tool, which implies that the final audit report will bear your company’s brand, logo and other company details. You have the flexibility to change everything and customize the report to create a unique experience for your prospects. You can let your White label SEO report make your brand more visible to your leads.
So, should you ditch GSC for SiteAuditor?
Both SiteAuditor & GSC audit tools are complementary. Using both these two tools together will help you provide your customers with more comprehensive SEO insights and gain a competitive edge over your opponents.
While GSC audit result will show you how to get better organic traffic, keyword analysis, and how search users interact with the website, going beyond click and landing page, the SiteAuditor report will highlight the errors related to image searches, broken links, link building, security issues, and other backend problems. It will recommend actionable insights and solutions to the identified issues and help you to create user-friendly, integrated, and customized white-label reports for your prospects at a minimal cost.
Embed SiteAuditor, SEO Audit tool, and start generating 4X more leads for your website.
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