SEO, SEO Audit
Why White Label SEO Audit Tool is a Good Idea For Your Agency?
SEO has evolved since the time it officially started in 1997.
It has come a long way from keyword stuffing to offering relevant content and online customer experience to the users.
According to SmartInsights, over 6,586,013,574 searches are done in a day worldwide, which makes SEO the top priority for marketers. Search Engine People states that SEO leads have a close rate of 14.6% as compared to 1.7% of outbound leads.
Companies have come to realize that having a website alone will not help if it is not optimized.
They are now willing to spend money on it. Media analysts at Borrell predict that the total spending on SEO will reach $80 billion annually by 2020.
As a Digital Marketer, this is an opportunity you should not miss
SEO will continue to be the priority of companies for a few more years. In fact, with the evolution of voice search and mobile-first indexing, it’s only going to get more competitive and challenging.
Considering that it’s a long-term strategy that takes months or even a year to show results, companies would prefer to outsource it to digital marketing agencies.
There are thousands of digital marketing agencies waiting to grab the attention of the companies.
It is, therefore, important to be a differentiator.
Build trust by showing them the shortcomings
Most digital marketing agencies promise to optimize websites but never reveals how they will do it.
You can differentiate your offering by showing the shortcomings of the website to the prospect.
This helps in establishing trust as it gives the prospect a broad idea of what their website lacks and how it can be addressed.
You can offer to audit the website for optimization and give them an in-depth report on its performance.
And you don’t even have to do it with the readymade audit tools available on the internet. Those reports are neither in-depth, nor can the branding of the report be customized.
That’s where the white label SEO tool comes to your rescue.
Why should you invest in White Label Audit SEO Tool?
Investment in a white label SEO audit tool is the best thing that you can do for your business.
Let’s look at some of the benefits that you can seek out of a white label SEO audit tool.
#1 – Saves time and cost
Developing a white label SEO audit tool right from scratch takes time. You also need a team of experts to develop the tool. With the white label audit SEO tool, you can save on time and cost required to hire a team and develop the tool. You get a readymade tool for use. What’s more? Some of these tools are easy to use and also offer the option to add your own logo on the report that you generate. So, when your prospect sees the audit report, they mostly see a report from your agency.
#2 – Displays your expertise in SEO
Companies prefer to work with agencies that have strong expertise in the field of SEO. White label SEO audit report acts as proof of your expertise in SEO and can help you to establish trust with your prospect. You can even direct the questions you receive from your prospects about the report to your white label SEO partner. A right partner should be able to help you address them.
#3 – Increases leads by 4x
Do you know what’s common between Neil Patel and HubSpot? Both used SEO audit tool to attract traffic to their website and generate leads. If you have been spending time and efforts in writing blogs and gated content to generate leads, you can consider using white label SEO parallelly to generate leads. One of our clients, Fractional CMO, was spending a lot of time and effort in writing eBooks and blogs as a means to generate leads. They embedded RoboAuditor, a white label SEO audit code on their website, and found a 400% increase in leads.
While the white label SEO audit tool is the best investment for your agency, it’s important to select the right tool to avoid burning your fingers.
Here are a few things that you must ask a white label SEO tool provider before selecting:
- Expertise in their understanding of SEO: Check if the tool provider has a good knowledge of SEO practices. Google changes its algorithms frequently, while the SEO landscape is evolving at a rapid pace. Your tool provider should be aware of the changes and offer updates keeping the changing trends in mind.
- User-friendliness: The purpose of having a white label SEO tool is to avoid investing in a team of developers and testers to build a tool. If the tool requires you to know to code, it might not be useful to you. Find a tool that can be installed by anyone in simple steps. RoboAuditor, for example, can be easily embedded by just copy, paste the code to your website. You don’t have to learn programming to do it.
- User-friendliness: The purpose of having a white label SEO tool is to avoid investing in a team of developers and testers to build a tool. If the tool requires you to know to code, it might not be useful to you. Find a tool that can be installed by anyone in simple steps. RoboAuditor, for example, can be easily embedded by just copy, paste the code to your website. You don’t have to learn programming to do it.
Are you excited to give the white label SEO tool a shot? Try RoboAuditor free of cost for 14 days and see your agency grow to new heights.
RoboAuditor is an Embeddable SEO Audit tool that generates 4X more leads with the traffic you already have.
Author
A geek who loves Digital Marketing and CRM. Enjoying building tools for helping businesses and marketers generate growth
