Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Leads

Is BERT update a good news for marketing agencies across the globe?

- Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Leads

Last October, Google created quite a pandemonium in the digital world with its Bidirectional Encoder Representations from Transformers (BERT Update).

Google called it one of its biggest updates in the last five years.

So, what is BERT, and how is it going to impact the marketing agencies across the globe?

We will dig into it further.

BERT and its impact on the globe

BERT Impact
Google announced the BERT update to improve the interpretation of complex long-tail keywords and show more relevant search results. This essentially means that with BERT, Google can understand natural language, its context, and show better results. Google gave examples of how earlier it did not understand the importance of prepositions such as ‘to’ or ‘for’ and how BERT will understand the natural language and provide the right information to the user. The idea is to enable users to search for information in their natural and conversational way.

Here’s what Google said about the update:

“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results. Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”

So, what impact will it have on marketing agencies across the globe?

Here are a few changes that you can expect after the BERT update.

1. Search query will become more relevant

Dawn Anderson, a search algorithm expert, gave an example of how sometimes Google could misunderstand the context of a query and show a very different result. When Dawn typed the phrase, “how to catch a cow fishing,” Google showed results related to cows. Cow in the context of fishing meant a large striped bass. Google had completely ignored the context of fishing and showed results related to the cow. Non-contextual search results could often confuse and even mislead the user. With BERT, the search query will become more contextual. As Dawn found out after BERT’s implementation, the same term, how to catch a cow fishing, showed the correct results. Google seemed to have understood the context of the word fishing.

2. Content will become more specific

To improve the context, you must also ensure that the content is more specific and topic-centric. Rather than focusing on increasing the word count of the blog, ask your writers to make the content more specific and relevant to what a user would search. Neil Patel, in his blog, gave an example of how a 311-words blog on going to Olympics ranked higher than other blogs as BERT recognized it to be more relevant to the user’s query. BERT will focus on long-tail keywords. So, ensure that your content is informative and provides a better experience to the readers.

3. PPC will become more intent-based

Unlike earlier, when PPC ads were keyword-specific, BERT has compelled marketers to make them intent-based. So, apart from the usual setting budget, goals, and metrics, you have to set the right intent for every ad. Ads will now have to be more relevant to push Google to rank the website alongside organic results.

Is BERT good news for marketing agencies?

BERT is undoubtedly good news for everyone as it will make search results more relevant to what we want. However, it can spell challenges for agencies, especially those that resort to using irrelevant keywords to rank websites higher. Those websites will now witness a drop in traffic.

It will also be time-consuming and cost-intensive for other agencies. As a marketer, you will have to make the writers and SEO specialists work together to take a user-centric approach. You will have to start thinking from the user’s perspective while writing and optimizing the content for the website.

This will be a long-term effort and would require you to dedicate time and resources to it. You might also find challenges in getting leads on your website, considering that your services might be similar to what your competitor offers.

If you are looking for a different way to rank your website higher and get more leads, then we recommend you to use a white label SEO audit tool as your value-add offering.

What is a white label SEO audit tool, and how can it help you get more leads?

The white label SEO audit tool will help you to break the ice with your prospects by you auditing their website or letting them audit their own website and giving them a quick report on the performance of their website. It is a unique service that not many digital marketing agencies offer.

So, if you have been looking for unique ways to generate leads, white label SEO audit tools which can be embedded on your website would be a perfect fit for you.

The best part about the white label SEO tool is that another company develops it. So, their identity can be masked by adding your logo to the top of the report. It is a win-win situation for both the prospect and you.

If you want to know more about the white label SEO audit tool and how it can help you to embed on to your website and generate leads as high as 4X, then there are very few options out there and SiteAuditor is surely one of them 🙂

BERT update is now working on the intent of the content then only the keywords or the length of the content. So now everyone is on a level playing field provided the website’s Technical SEO is good.

Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Audit, SEO Audit Checklist

Don’t Quit Your SEO business. SEO Market is Super HOT

By Rahul on

- Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Audit, SEO Audit Checklist

I feel sad when I see many small business owners who have started with SEO as their business is moving away into different fields like real estate, social media, paid media, etc.

This is how I always felt when I saw great guys leaving the field of SEO

$SEO Audit tool$

But I never had the right way to explain why SEO is still impressive. Suddenly one day, I read an article from Eli Schwartz, Growth Advisor, Former Director – Growth & SEO @Survey Monkey, and it made my day.

He did an extensive survey on the SEO Jobs vs. SEO professionals in different parts of the USA. I am sure anyone can apply the same logic to any country across the world ?

Let me put some interesting points I read in the post.

1. There is a massive gap between SEO Professionals and SEO Jobs.

The demand for SEO is vast. Every organization needs an SEO team to take things forward, but the availability of SEO professionals is minimal

For every SEO requirement, only three people are fighting for it.

2. There is really a significant shortage of Experienced SEO Professionals

This is just wonderful to hear. It means there is a massive demand for experienced professionals!! This graph is lovely and clearly explains the gap ?

In short, if you are in the SEO business and have the experience, this is a seller’s market. Don’t underprice yourself.

So, where is the problem then?

The problem lies in the way you approach the business and generate leads for your business competing against the giants like Moz, Neil Patel, Backlinko, who are already getting millions of website visitors.

It’s not surprising to see a recent Survey by HubSpot which states that

Getting new clients is one of the most significant challenges today.

So what is the solution?

The question now is not the market size but how you use interesting growth hacks in this noisy internet world to attract leads to your business.

After carefully studying the marketing mavericks like HubSpot, Neil Patel & Moz, we found one thing in common

Use of right tools to convert the website visitors to leads

RoboAuditor is an embeddable & white label SEO Audit Tool. By just putting it up on your website and blogs, you let your website visitors themselves get a Free SEO Audit in just a few clicks and return you generate leads ?

Don’t you think you should add “free SEO checker” and do the lead generation for your business?

Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, Sales team, SEO, SEO Audit, SEO Leads

3 Must-Have Browser Extensions for Every Sales Person in a Digital Agency

By Prasad Katakam on

- Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, Sales team, SEO, SEO Audit, SEO Leads

Selling services for a digital agency is a tough task. You are not only competing with umpteen number of agencies which mushroom every day but also with a lot of “so-called freelance experts” too. 

Let’s accept the hard fact. Most of the agencies do not have something innovative to offer to the customers. 

Services that are popularly offered are SEO, video marketing, inbound marketing, paid media marketing, social media management, design services, etc. 

I have done sales for an agency, and I know that it takes a hell of a lot of time to differentiate and convince the customer to go ahead with you and not the other agency or a freelancer. 

But sales targets don’t understand all this 🙂 after all, we have to clock numbers and keep the top line moving north.

The way you sell is completely different today. You need to keep surprising your prospects with some interesting findings which are personalized only to their business and not just some random content. 

Some popular and beneficial browser extensions are super handy to help you understand some key factors of the customer’s business and you genuinely helping the prospects with the right inputs.  

3 Must-Have Browser Extension for Every Sales Person in Digital Agency

1.Similar Web

Understanding the prospect’s website traffic is one of the most critical steps. The vital metrics like website traffic, rate of engagement, source of traffic, keyword ranking, etc., are all crucial factors for designing the perfect sales pitch. For such situations, one of the top web analytics tools is SimilarWeb. 

Here’s why it is popular:

It offers a capable platform for monitoring website statistics. 
Being a browser extension, it lets you monitor it all in real-time. 
With this browser tool, it is easier to find information about websites while surfing. 
At just the touch of a button, it gives you in-depth details of a website.
It also shows the popularity ranking of a website. 
It highlights the primary traffic sources with geographic and demographics.

SimilarWeb has helped small and large-scale companies grain website statistics with ease. With clients like Microsoft, eBay, Deloitte, HSBC, and many more, it is undoubtedly one of the top contenders in the world of web analytics. 

2.RoboAuditor

Knowing the reason behind the low website traffic is equally important. The website is the most critical entity of any online business. Nothing should be more important than knowing the health of the website. 

Nothing can be more helpful than having a browser extension for SEO Audit which can give a comprehensive SEO Audit Report on critical factors like Mobile Responsiveness, Page Speed – desktop and mobile, On-Page SEO, etc. in just one click in your own branding :) 

One such browser extension is RoboAuditor. 

This free SEO audit tool extension is capable of:

Perform a comprehensive SEO Audit on any given website. 
Make the report in your own branding. Your prospects would love it. 
Not only display the issues related to on-page SEO, page speed, mobile responsiveness, etc., it also provides you with detailed recommendations. 
Convert the report in any language (Yes more than 6500+ languages) 
Put your own Custom Call To Actions like Schedule a Call, Request a Quote, etc.

Embed RoboAuditor on your website, and your website can convert 4X more leads.

The features mentioned above are just the tip of the iceberg, as it is capable of so much more. And the best thing about it is that it is free to utilize!

3.Grammarly

We all don’t want to make silly mistakes like a spelling error or missing punctuation etc. while sending out emails for meeting requests or proposals. 

One of the most popular browser extensions which come very handy is Grammarly, and there is no doubt not to believe in this fact. 

Here’s why this NLP tool is so adored around the globe:

Grammarly uses AI to check for spellings and grammar in the written content in real-time.
It suggests better alternatives for sentence structures so that they sound more professional, friendly, and to the point. 
It enhances the vocabulary based on the required context to make it more understandable.

It gives the flexibility of choosing the content style as per the specific niche.
It even offers a plagiarism detector to ensure that the content is unique.

With such features, who wouldn’t want to add them as an extension? 

Everyone in sales needs to be quick at writing and submitting sales pitches for grabbing clients faster. So, this tool is a must-have. Though it is a free browser extension, yet it will limit some features that are mentioned above. So, to use its full abilities, a premium version might need to be bought. 

Final Words

Competing online with others needs to be smart and quick. With such excellent and handy browser extensions, digital agencies’ sales teams can generate leads and close the deals faster by keeping the conversations interesting all the time. 

Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Audit, SEO Audit Checklist, SEO Leads, Website SEO

Is it a good idea to buy SEO Leads?

By Rahul on

- Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO, SEO Audit, SEO Audit Checklist, SEO Leads, Website SEO

Lead generation is quite important for any business. After all, leads are the ones that can get converted to potential clients. As much as it is important, it is equally challenging to generate SEO leads because it takes lots of time and effort to build a lead generating channel and operate it.

Which is why many prefer to buy SEO leads from third party sources, but is this sustainable in the long run? And is buying SEO leads actually doing more harm than good? Find out answers to these questions and much more in our blog.

How Can You Buy SEO Leads?

These are the SEO leads generated by certain companies by ranking in google search, these companies than bundle up those leads and sell them to other companies who in turn work on these leads to turn them into customers.

This way you are getting SEO leads without much effort and quickly, so, this could be like Aladdin’s magic lamp? Not exactly! Read on to find out why?

Drawbacks Of Buying SEO Leads

We are not going to plainly say buying SEO leads is a bad idea, here is a comparison between buying leads and generating on your own.

Impacting Factor	Buying SEO Leads	Generating Your Own Leads
The exclusivity of the lead	You have no idea if these leads are being sold exclusively to your company	These leads are generated by you, so they are exclusive
Demographics of the lead	Little is known about the lead’s demographics such as their interests, why they need your product	Your website and ad campaigns are designed after understanding the requirements of the audiences, and how your product or service can help them.
Competition	Very high as the same leads could be sold to your competitors and you could end up calling the same customer whom your competitor has already called.	Relatively less, as these leads are exclusive and you have background information about their requirements.
Cost per acquisition	Since you are buying leads the company can double the rates monthly. Thus increasing your cost per acquisition.	As you are generating your leads the cost per acquisition is under your control.
Long term sustainability	Low because the moment you stop buying, the leads stop coming in	High, because once your lead generating channels are up and running, they continuously generate leads for your business.

Before deciding to buy leads make sure you are aware of all these factors, which could affect your business. So, if buying leads is not an option to consider then how can you generate leads?

While the traditional SEO practices and Google Adwords still hold the ground as the best practices for lead generation, they require patience and effort to start with. But, once you pass this stage you will witness a flow of quality leads. To know more about the various techniques of generating SEO leads, check out our blog here.

However, do you know there is another way using which you can generate quality leads quickly? Yes! This technique is easy to install and also generates authentic leads.

Generating Leads Through Lead Generating Tools

Many SEO experts such as Neil Patel have tried this and succeeded. These are the tools when once installed on to your website they will provide a free site auditing report to your viewers when they enter their mail id.

This way you are helping your viewers as well as generating leads. This will create a positive impact on your viewers.

For example, if a viewer has come to your website and checked his website health using your SEO tool. He then enters his mail id to get the full report, impressed by the report he signs up to your newsletter or leaves an inquiry.

Roboauditor is one such SEO audit tool which is easy to install, generates website’s audit report within minutes as well as generates leads. All of this at a very reasonable price.

Explore all the other options before going for buying SEO leads. As there are many easier and cost-effective ways to generate quality SEO leads.

Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Audit Checklist

Why Digital Marketing Agencies Can Be Great Product Companies

By Rahul on

- Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Audit Checklist

Digital Marketing Agencies are the ones who take the bulls by its horns. They work with customers of different industries, locations, and in their various stages like Startup, growth, expansion, etc. The agencies face a lot of complex challenges in real-time and have very minimal time to resolve and move on.

Agencies understand the problems much better because not only they have experienced it first hand. The Agency team has also found multiple ways to get around so they know exactly how they wish it can be solved. They are not daydreaming about a problem or a solution. They are efficient and reasonable.

Identifying the right problem and then working towards the right way of solving it is the most critical factor for every product company. Most of the products fail because of this mismatch.

There are quite a few successful product companies that were digital marketing agencies themselves earlier.

1. Type Form:

TypeForm helps companies build beautiful forms and surveys. It is in a crowded space of ways but then also could create a niche and is very popular among its customers.

How Did the Idea of TypeForm Born:

In an AMA with the TypeForm Joint CEO & Co-Founder, David Okuniev

Typeform was born out of a client project when my co-founder, Robert, and I were running our digital agencies and joined forces. The project required us to build a lead generation form that would sit inside an exhibition space for a toilet company (Roca). Competing for attention in a crowded area, we had to create something more inspiring to collect data than just a plain-old vanilla form, so we tried something completely different.

The issues we encountered were mainly from going from a proof of concept that we created for the exhibition into a form that we would eventually turn into a product. We iterated during almost an entire year in our spare time (while still running our agencies) to get the balance of design and usability perfectly aligned. It was essential for us that this didn’t end up being a gimmick, so we wanted to put a lot of extra effort into the mechanics into the way the form works, iterating numerous times.

2. RoboAuditor:

RoboAuditor is one of the most effective lead magnets build for digital businesses. Just embed the white label SEO Audit tool on to your website and generate 4X more visitors to leads conversion.

How did the Idea of RoboAuditor Born:

In words of Rahul, CEO and Founder of RoboAuditor,

RoboAuditor was born out of the need for generating leads for their agency.

The submission on the contact forms was hardly 1% and to produce the ebooks and white papers, the cost of acquiring leads, and the time to acquire leads was going very high.

We then studied the different marketing mavericks like HubSpot, Neil Patel, Moz, and found out that they all have one thing in common – Their SEO Audit Tool, which is generating millions of leads.

We then created one SEO Audit tool for ourselves and saw that the website visitor to leads conversion was more than 4X. After polishing it more, we released into the market as a product, and today it is one of the most popular products on HubSpot Ecosystem and also on MailChimp.

3. NeverBounce:

NeverBounce is a real-time email verification service. It helps you keep your leads clean all the time. It is very critical to have clean email addresses as the issues of emails landing in spam are alarmingly high.

How did the Idea of NeverBounce Born:

In the words of Bard Owen, CEO of NeverBounce,

For nearly ten years, and before creating NeverBounce, we were a digital marketing agency. We struggled day in and day out to find a better way to verify emails and ultimately reach the inbox for our customers. We tried many products and solutions, but were eventually displeased with the accuracy, speed, support, and price; so we built our own! These four attributes became our core values here at NeverBounce.

Conclusion:

Every agency should start thinking of building products, which not helps them solve a problem for themselves but also to many marketers like themselves.