Digital Marketing Agencies, Global Seo, Google, Google, Lead Generation, Lead Generation Strategies, Webmasters

Google Webmaster Performance report is wonderful but not useful

- Digital Marketing Agencies, Global Seo, Google, Google, Lead Generation, Lead Generation Strategies, Webmasters

Will Google Search Console (GSC) be enough to help me improve my website’s performance?

It’s a question most companies ask themselves when they assess their website to improve its ranking on SERP.

Sure, GSC offers insights into improving the website’s visibility in the SERP. However, if you want to provide your customers with a more comprehensive report on their website’s performance, you need to delve further to check the health of the website.

That’s where SEO audit tools like SiteAuditor comes to rescue.

What are SEO audit tools, and how are they different from GSC?

People always get confused between GSC and SEO audit tools like SiteAuditor. Superficially, GSC and SiteAuditor might seem like the same web-based audit/analytics tools. But their purpose and uses are different. GSC is a free Google tool that provides search-engine performance insights to improve visibility in the SERPs. Tools like SiteAuditor, on the other hand, audit websites and generate a detailed SEO audit report. Audit tools like SiteAuditor focus on the backend technical aspects of the website like Meta descriptions, link building etc. while the Google Search Console focuses on the website’s impressions and clicks.

GSC	SEO Audit Tools
How search engines view your website	Audit the technical health of your site
Types of searches people use to access your site	Provide actionable insights based on the report
Is the site configured for search engines	Easy, cost-effective implementation
Highlights popular content	Highlights security issues & errors like broken links
Provides broad, high-level information of the website	Provides page-level information of the website

Google Search Console shows the site’s overall search performance on Google. It displays the site’s Click-Through-Rate and average ranking position. Undoubtedly, it is an excellent tool to diagnose everything about your website from Google’s point of view. However, it does not offer you a complete picture. It also does not provide actionable insights.

As you can see in the above image, there are multiple datasets and information, and understanding them is time-consuming unless you have prior experience dealing with the technical aspects of managing a website. There are no insights on how to improve upon your current analytical data.

So, how do you fix the issues and help your customer’s website to rank higher?

Enter SiteAuditor.

The SEO audit report from SiteAuditor is more detailed in terms of parameters such as on-page SEO, Responsiveness, links, page speed desktop, and page speed mobile. From an SEO perspective, these parameters will help in positioning your website higher in the SERP’s.

An SEO audit is the analysis and reporting on the technical health aspects of your website. Centred around 70+ parameters, the SiteAuditor audits whether your website is

Fast loading
Webpages are structured
Realtime page responses
Image rendering is accurate and proper
And many more technical parameters

SiteAuditor’s SEO report will highlight the errors, warnings, and recommendations found during the analysis. It is a page-level analysis that performs checks for Duplicate content, Duplicate title tags, Low word count, Broken links, Slow page load speed, HTTPS implementation issues, Missing title tags, Missing meta description, Missing h1 tag, Incorrect hreflang implementation, etc.

Fixing these issues can help you to improve the ranking of the websites.

Typically, agencies and marketing consultants benefit the most from SiteAuditors. You can embed the SEO audit tool script on all pages of the website. Any visitor who enters your website can enter their website URL address and receive a free SEO audit report of the website. It’s a win-win situation, because the visitor finds value the moment they visit your site, and you get to capture the email address of the website visitor, which you can nurture to convert into a business prospect. It can help you generate 4X more SEO leads. Think about it. Will GSC help you to generate leads like these?

Another area where SiteAuditor deviates from the GSC is the SEO report generation.

Presenting the final SEO audit report to your clients with the tool’s watermark prominently displayed is undoubtedly a disaster. SiteAuditor is a white label SEO audit tool, which implies that the final audit report will bear your company’s brand, logo and other company details. You have the flexibility to change everything and customize the report to create a unique experience for your prospects. You can let your White label SEO report make your brand more visible to your leads.

So, should you ditch GSC for SiteAuditor?

Both SiteAuditor & GSC audit tools are complementary. Using both these two tools together will help you provide your customers with more comprehensive SEO insights and gain a competitive edge over your opponents.

While GSC audit result will show you how to get better organic traffic, keyword analysis, and how search users interact with the website, going beyond click and landing page, the SiteAuditor report will highlight the errors related to image searches, broken links, link building, security issues, and other backend problems. It will recommend actionable insights and solutions to the identified issues and help you to create user-friendly, integrated, and customized white-label reports for your prospects at a minimal cost.

Embed SiteAuditor, SEO Audit tool, and start generating 4X more leads for your website.

Try our other product – Keyword Rank Checker. You can easily get google keyword rankings for any website in just a couple of clicks.

Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Leads

Is BERT update a good news for marketing agencies across the globe?

By Rahul on

- Digital Marketing Agencies, Digital Marketing Agencies, Global Seo, Lead Generation, Lead Generation Strategies, SEO Audit, SEO Leads

Last October, Google created quite a pandemonium in the digital world with its Bidirectional Encoder Representations from Transformers (BERT Update).

Google called it one of its biggest updates in the last five years.

So, what is BERT, and how is it going to impact the marketing agencies across the globe?

We will dig into it further.

BERT and its impact on the globe

BERT Impact
Google announced the BERT update to improve the interpretation of complex long-tail keywords and show more relevant search results. This essentially means that with BERT, Google can understand natural language, its context, and show better results. Google gave examples of how earlier it did not understand the importance of prepositions such as ‘to’ or ‘for’ and how BERT will understand the natural language and provide the right information to the user. The idea is to enable users to search for information in their natural and conversational way.

Here’s what Google said about the update:

“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results. Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”

So, what impact will it have on marketing agencies across the globe?

Here are a few changes that you can expect after the BERT update.

1. Search query will become more relevant

Dawn Anderson, a search algorithm expert, gave an example of how sometimes Google could misunderstand the context of a query and show a very different result. When Dawn typed the phrase, “how to catch a cow fishing,” Google showed results related to cows. Cow in the context of fishing meant a large striped bass. Google had completely ignored the context of fishing and showed results related to the cow. Non-contextual search results could often confuse and even mislead the user. With BERT, the search query will become more contextual. As Dawn found out after BERT’s implementation, the same term, how to catch a cow fishing, showed the correct results. Google seemed to have understood the context of the word fishing.

2. Content will become more specific

To improve the context, you must also ensure that the content is more specific and topic-centric. Rather than focusing on increasing the word count of the blog, ask your writers to make the content more specific and relevant to what a user would search. Neil Patel, in his blog, gave an example of how a 311-words blog on going to Olympics ranked higher than other blogs as BERT recognized it to be more relevant to the user’s query. BERT will focus on long-tail keywords. So, ensure that your content is informative and provides a better experience to the readers.

3. PPC will become more intent-based

Unlike earlier, when PPC ads were keyword-specific, BERT has compelled marketers to make them intent-based. So, apart from the usual setting budget, goals, and metrics, you have to set the right intent for every ad. Ads will now have to be more relevant to push Google to rank the website alongside organic results.

Is BERT good news for marketing agencies?

BERT is undoubtedly good news for everyone as it will make search results more relevant to what we want. However, it can spell challenges for agencies, especially those that resort to using irrelevant keywords to rank websites higher. Those websites will now witness a drop in traffic.

It will also be time-consuming and cost-intensive for other agencies. As a marketer, you will have to make the writers and SEO specialists work together to take a user-centric approach. You will have to start thinking from the user’s perspective while writing and optimizing the content for the website.

This will be a long-term effort and would require you to dedicate time and resources to it. You might also find challenges in getting leads on your website, considering that your services might be similar to what your competitor offers.

If you are looking for a different way to rank your website higher and get more leads, then we recommend you to use a white label SEO audit tool as your value-add offering.

What is a white label SEO audit tool, and how can it help you get more leads?

The white label SEO audit tool will help you to break the ice with your prospects by you auditing their website or letting them audit their own website and giving them a quick report on the performance of their website. It is a unique service that not many digital marketing agencies offer.

So, if you have been looking for unique ways to generate leads, white label SEO audit tools which can be embedded on your website would be a perfect fit for you.

The best part about the white label SEO tool is that another company develops it. So, their identity can be masked by adding your logo to the top of the report. It is a win-win situation for both the prospect and you.

If you want to know more about the white label SEO audit tool and how it can help you to embed on to your website and generate leads as high as 4X, then there are very few options out there and SiteAuditor is surely one of them 🙂

BERT update is now working on the intent of the content then only the keywords or the length of the content. So now everyone is on a level playing field provided the website’s Technical SEO is good.