Do you know? There were more than 150+ Billion Searches only in the USA in the first 90 days of 2024.
If you are in a business today and don’t care about Search Engine Optimization then you need to really think again about your business growth and the cost of growing the business
Search Engine Optimization (SEO) is all about helping you show up in the top results when your probable customers search online.
The guy who helps you do that is called an SEO Specialist
Now that you understand how important Search Engine Optimization is, I am sure you want to hire the best guy to get you better in search engines.
Hiring the right SEO specialist holds the key to improving the quality of the site as well as saving loads of valuable time for the business.
9 Important Tips to Hire the Right SEO Specialist:
1. Conduct a thorough interview with the potential SEO consultant:
Great, but then what do you look for in the interview? The first signs of a good SEO specialist are, they don’t only focus on the search engine ranking but also on how they can help in the growth of the business.
2. Avoid the ones who promise unachievable goals:
Promising a spot on the first page of Google within a month? Impossible! It’s an overly bold claim to make, as Google’s page rank algorithm is dynamic and shows the results by taking in thousands of signals. Hence, if an SEO specialist promises a number one ranking in the search engine, it’s wise to turn and run in the other direction.
3. Pay attention to the set of questions they ask:
A good SEO expert has innumerable questions to ask about the company and its products. Some of the frequently asked questions by new SEO experts are:
- What makes your business or service unique?
- How do your customers currently find your website?
- How does the business make money and how can search help with that?
- What are the other channels used by the company for promoting the business?
- Does the company use offline advertising?
- What is the list of social networks used by the company?
- Who are the company’s competitors?
It is very important for the new coming SEO specialist to understand the company from a holistic standpoint. Without understanding the company and knowing the business goals, SEO can never be fruitful. Hence, beware of SEO specialist who acts like a know-it-all.
4. Look at their track record:
Ask them to provide at least three SEO case studies, listing the URLs of three websites that they have previously worked on and the results achieved. Ask them to also list the tasks included and the period of time taken to achieve the desired results. Also, do a thorough background check by following up with the references and past clients.
5. Request for a technical and search audit:
Let the SEO Specialist do some homework and provide you with a detailed Technical SEO Audit on his own. If requested, provide them with a restricted view of your Analytics data too. The SEO Specialist can surely use different SEO Audit Tools like SiteAuditor or others and do the audits but then suggestions have to be apt and the intention should be to grow your business.
It is important to understand how well they are analyzing the numbers in Google Analytics or related tools to measure the impact of the SEO campaigns. It is not always about the keyword ranking but also the importance of the keyword and what kind of traffic is fetched by the keywords.
7. Find if they have any experience in improving local search results:
For attracting the local, nearby customers, it is important to appear in the top local search results hence if the candidate has an with the local search results then it can come as a brownie point for the business.
8. Consult with the candidate if they have any insider relations for improving the search results ranking:
If the candidate responds positively then its better to run and say goodbye to the candidate. Such SEO consultants are known for their unethical tactics that can get your business banned for Google or any other search engine.
These are some of the very important tips you have to follow while hiring an SEO Specialist for your organization.
It is also important for businesses to understand that SEO is a continuous process and you have to pay the consultants the right money to help you grow your presence in Search Engine Results.
Below is the video by google on tips for hiring an SEO Specialist.
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