There is an umpteen number of platforms where a Freelance SEO can get work like Fiverr, Upwork, Freelancer.com, and many more. However, do you think they are genuinely helping you build your identity or blur your identity?
The way these freelancer website algorithms work is straightforward, the cheapest with highest ratings will show up top, and the probability of that SEO Freelancer getting the project is high.
Building yourself an identity (a.k.a a brand) is essential than just being busy for cheaper rates on these platforms.
Branding in simple words,
“I want to hire Neil Patel to get by web traffic to the next level.”
Vs
“I want to hire some SEO guy at low rates with higher ratings, which can get my website some good traffic.”
4 Simple Steps for an SEO Freelancer to Build a Brand for Themselves
1. Get Yourself a Website with Proper Technical SEO
Would you like to hire a Personal Trainer who is weighing more than you? Similarly, no business would like to hire you as an SEO Freelancer if you are not following what you preach.
It’s not so severe or expensive. Buy some beautiful and SEO friendly WordPress theme and put it out. Make sure you have the proper Technical SEO to start with.
2. An SEO expert should be able to provide you with SEO reports on the fly
Differentiate yourself from other SEO Freelancers by introducing offers which your website visitors would love it. What could be better than a Free SEO Report?
The impact of an offer is Zero or may be detrimental if you say, “We will get back to you in 24-28 hours with the audit.”
Provide an instant SEO audit using popular SEO audit tools like RoboAuditor (yes, we are shameless 🙂 ) on your website. It will be short but to the point, which the visitors would love, and you, in return, get a lead.
A Website Grader from HubSpot generated more than 4 Million leads for HubSpot. It is one of the best lead generation strategies used by HubSpot.
3. Be Accessible
There are millions of SEO Freelancers hunting for prospective clients. So if you are not accessible to your potential clients, then the probability of you getting more clients becomes abysmal. It is essential to be always available to your SEO leads.
A Lead Response study says that reaching out a lead in the first five minutes, give you a ten times higher chance to close a deal.
4. Build Case Studies
Do you think it is a Chicken and Egg problem? I.e., if I don’t have customers, how would I get the testimonials and case studies?
Please take a couple of non-profits in your vicinity and provide them with the White Label SEO Audit Report from RoboAuditor and offer them a fix at Zero cost or a low cost.
Once the Technical SEO is fixed, you will, for sure, see a jump in the traffic and the keywords ranking. Hence make this a perfect example for your case study.
This will increase your credibility and differentiate you from the others.
Are these efforts expensive?
Consider White Label SEO Audit Tool as an example, RoboAuditor is an embeddable white-label SEO audit tool, designed to generate 4x more leads, and it comes at a very competitive price. The Embeddable White Label SEO Audit tool conducts an audit on more than 70 parameters as defined by popular search engines, including Google, Yahoo, and Bing.
Once you embed RoboAuditor on your website, visitors will have the option of entering their website’s URL address to gauge the performance of their site. RoboAuditor ensures that your leads get an in-depth, comprehensive SEO report, generating more high-quality SEO leads for you in turn.
Every lead is directly moved into the lead management system used by your business using the integration option.
What Stethoscope is to a doctor, Embeddable White Label SEO Audit Tool is for an SEO Agency.
Following these simple steps mentioned above will surely differentiate you from the other cheaper price, higher rating SEO Freelancers out there on many freelancing websites.